Helping good people get noticed since 2005

Great businesses, charities and founders often have incredible stories to tell.
The challenge is making sure the right people hear them.

Since 2005, MAD Promotions has been helping organisations raise awareness, build credibility and connect with new audiences through meaningful media coverage.

Founded by Karin Ridgers, MAD Promotions is a boutique PR agency specialising in work with SMEs, charities, authors, experts, influencers and purpose-led organisations.

Whether you are launching a new business, promoting a campaign, growing your profile as an expert, or looking to reach more customers, we help you find the stories that matter and share them with the people who need to hear them.
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PR with a personal touch

Unlike larger agencies, you are not passed from one account manager to another.

When you work with MAD Promotions, you work directly with Karin.

With more than 21 years of PR experience and strong relationships across national, regional, trade, niche and online media, Karin takes a hands-on approach to every project.

She combines traditional PR expertise with leading industry technology to identify opportunities, connect with journalists and help clients secure valuable media coverage.
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Most importantly, she takes the time to understand your business, your goals and what makes your story worth sharing.
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Why clients work with us

Our clients often come to us because they are brilliant at what they do - and struggle to find the time, confidence or connections needed to raise their profile.

We help by:

• Identifying strong media angles and stories
• Connecting with relevant journalists and producers
• Monitoring media opportunities every day
• Raising awareness of businesses, charities and individuals
• Positioning founders and experts as trusted voices
• Providing practical PR advice and support

The result is greater visibility, stronger credibility and more opportunities to grow.
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Experience that makes a difference

Over the y ears, MAD Promotions has worked with a wide range of clients, from start-ups and small businesses to national campaigns, charities, authors and well-known personalities.

Karin has secured coverage across print, online, radio, television, podcasts and social media, helping clients reach audiences that would otherwise be difficult to access.

Her work has included supporting organisations such as Veganuary, VegfestUK, authors, charities, vegan businesses and purpose-driven brands that want to make a positive impact.
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Visibility matters

Many businesses focus on improving their products, services and websites while forgetting one important question:

Who knows you exist?

If people do not know about your work, they cannot support it, buy from you or recommend you.

That is where PR can make a real difference.

At MAD Promotions, we believe visibility matters. The right media coverage can open doors, build trust and create opportunities that advertising alone often cannot achieve.
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Let’s start the conversation

If you have a message worth sharing and would like help reaching a wider audience, we would love to hear from you.

Book a consultation and let us explore how we can help raise your profile and grow your visibility.