MEDIA RESPONSE & JOURNALIST OPPORTUNITIES

Connecting your story with real media opportunities

Every day journalists search for experts, businesses, products and stories to feature across online, print, radio, podcasts and TV.

MAD Promotions helps connect clients with relevant media opportunities through trusted journalist networks, media requests and proactive outreach.

We regularly receive requests from journalists covering:

  • food & drink
  • health & wellbeing
  • ethical living
  • women's interest
  • business
  • lifestyle
  • events
  • expert commentary

This service can help position you as a trusted voice in your field while increasing visibility and awareness with the audiences that matter most.

Ideal for businesses, experts and brands looking for ongoing visibility opportunities without the pressure of handling media outreach themselves.

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1000+
contacts across
the media
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years of
experience
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100s
of opportunities
nationwide
how it all fits together

the process

1.
My team receives a request from a journalist e.g. “I’m writing a feature about e.g. vegan beer/healthy products/sustainable nappies/relationship advice/business comments."
2.
If the request suits your business, my team responds immediately to the journalist with our contact details.
3.
The journalist contacts us if they feel you are right for the feature (to either interview you or request product images and more information).
4.
The journalist writes the feature
5.
The feature gets published – featuring your business. Happy days!
“Thanks Karin – you’ve been amazing, highly recommended to everyone for your fantastic contribution to this year’s BVF, we have achieved unprecedented media coverage this year and that has been largely due to your most excellent services – thanks a billion”
Tim Barford - Veg Fest
Hench Herbivore Testimonial Image
“Karin is an absolute gem! She has gotten me many amazing gigs, including a three-page spread in the world’s premier fitness magazine, a feat that I had previously thought impossible for little old me! Her effervescent personality is very infectious and she’s truly a delight to be around. Karin, you have a friend for life!“
hench herbivore
Veganuary Testimonial Image
We are very grateful for all the PR work Karin undertook for us – she toiled ceaselessly to get us lots of media exposure – on the radio, in relevant publications and online! Her enthusiasm for all things vegan is truly astounding and she has boundless energy. thank you so much, Karin! :)
Matthew Glover - Veganuary
Veg Fest Testimonial Image
“Thanks Karin – you’ve been amazing, highly recommended to everyone for your fantastic contribution to this year’s BVF, we have achieved unprecedented media coverage this year and that has been largely due to your most excellent services – thanks a billion”
Tim Barford - Veg Fest
Hench Herbivore Testimonial Image
Karin is an absolute gem! She has gotten me many amazing gigs, including a three-page spread in the world’s premier fitness magazine, a feat that I had previously thought impossible for little old me! Her effervescent personality is very infectious and she’s truly a delight to be around.
hench herbivore
Veganuary Testimonial Image
We are very grateful for all the PR work Karin undertook for us – she toiled ceaselessly to get us lots of media exposure – on the radio, in relevant publications and online! Her enthusiasm for all things vegan is truly astounding and she has boundless energy. thank you so much, Karin! :)
Matthew Glover - Veganuary
Let’s talk about your visibility goals

Book a consultation

Arrange a consultation to explore how PR support could help raise your profile, increase awareness and create new opportunities for your business, organisation, event or brand.

Who you'll be chatting with

Quick facts about Karin

  • Founded MAD Promotions in 2005
  • 21+ years of PR experience
  • Founder of VeggieVision TV and Co founder of Vegan Women’s Club
  • Award-winning vegan PR specialist
  • Presenter and event host
  • National, regional and trade media experience