MEET THE FOUNDER

Getting to know Karin

Karin Ridgers founded MAD Promotions in 2005 and still gets just as excited today when a client secures fantastic media coverage as she did on day one.

With more than 21 years of PR experience, Karin has helped businesses, charities, authors, experts and purpos-ledd organisations raise their profile through positive media coverage across print, online, radio, television and podcasts.

Known for her enthusiasm, creativity and determination, Karin takes a genuinely hands-on approach to every client she works with. She loves uncovering the stories that make people stop, listen and take notice.

Over the years, many clients have become long-term friends and trusted collaborators. They know that Karin cares deeply about their success and will often go the extra mile to help them achieve their goals.

Alongside running MAD Promotions, Karin is a long-time vegan, presenter, interviewer and founder of VeggieVision.TV and the newly launched Vegan Women’s Club.

She enjoys hosting events, interviewing inspiring people, keeping active at the gym, listening to 80s music and 90s club classics and has something of a long-standing love affair with warm lemon water.

Ask anyone who works with Karin, and they will tell you one thing: when great coverage lands, there is usually a very enthusiastic happy dance not far behind.

Let’s talk about your visibility goals

Book a consultation

Arrange a consultation to explore how PR support could help raise your profile, increase awareness and create new opportunities for your business, organisation, event or brand.

Who you'll be chatting with

Quick facts about Karin

  • Founded MAD Promotions in 2005
  • 21+ years of PR experience
  • Founder of VeggieVision TV and Co founder of Vegan Women’s Club
  • Award-winning vegan PR specialist
  • Presenter and event host
  • National, regional and trade media experience